To pretty up the ADS-B on the device or "Client" to the point of a more visual pleasing experience, it would be a pretty dramatic performance drain, if even feasible. To process, smooth and pretty internet radar on our server and then push to the devices would not be nearly as impactful to performance. This brings about the issue of Internet Weather looking polished and pretty, yet ADS-B nexrad looking much more raw and blocky.
Walter and Brian have tried to keep them similar and reduce so much of a stark difference. If you look at Garmin, ForeFlight, etc, their Internet streamed nexrad is heavily processed to be smooth, polished, etc. But if you look at the ADS-B nexrad from a Stratux, FlightBox, etc, then you'll see it is very blocky and un-smoothed as well.
There is just so much more efficient ways to process, smooth the internet data since the power of our servers can be tapped. There are even means to buy already processed data from companies like Wunderground, Baron, and many more. With ADS-B, it's all raw data and really has to be processed "client side" on the ADS-B receiver or the display device.