Yup. I'm one of those who's ended up with a 1090ES ADSB-out solution in a Piper Cherokee, simply because it made sense at the time I was ready to buy. I didn't want a 1090ES, and maybe if I'd waited another three years there'd have been a better option, but I was having the panel overhauled and it made sense to do it all together, and the 1090ES was the only reasonable choice I had.
Because 1090ES has been an option for certificated planes for a few years, and 978UAT options for certificated planes are really only just starting to appear now, there is some number of lower-than-18000' flyers out there who will be squawking on 1090.