I first came across it in the days when you competed with the early Garmin handhelds. I already had a 396 so it was just a piece of information I tucked away. It was years later when I was trying out Android backups for Foreflight (I've been using FF for over 9 years). Searching, I came across iFly, recognized the name, knew it had been in business for a long time and saw it was multi-platform. So I tried it and then subscribed.
Random thoughts: I think your true multi-platform capability is a big selling point. You have a lot of formidable competition in the Apple market but are pretty much the best thing out there in Android, Your challenge there is Garmin, mostly because of Garmin avionics common interface, flow, and third-party communication preferences.